senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Rodeo Show’s Him & Her Explore Life’s Significant Adventures for Abercrombie & Fitch

23/10/2017
PR Agency
Los Angeles, USA
34
Share
New spot from The Richards Group peers into a window of time in a young person’s life

Venice, CA-based production studio Rodeo Show’s directing duo Him & Her teamed with Abercrombie & Fitch on a bold new 60 second campaign spot 'This is the Time' that taps into the spirited morale of today’s youth, out of The Richards Group, Dallas, TX. Him & Her showcases the 125-year old fashion brand’s new direction and embed its longstanding spirit of adventure and exploration into the digital world. 

The spot peers into the window of time in a young person’s life where freedom and spontaneity take the rein and allow them to indulge in special moments and mistakes along their personal road to self discovery. From moving to a new city, seeing new places around the world, embracing new feelings, kickstarting a career and making new friends, the spot captures the experience-driven journey that today’s youth values so much, emphasising the underlying theme that “this is the time” for them to make mistakes, pick their path, and become their true self.

The campaign spot is part of Abercrombie and Fitch’s ‘This it the Time’ 2017 holiday campaign.

Please let me know if you have any additional information regarding the campaign spot.

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Press Kitchen
Women Taking Space
e.l.f. cosmetics
11/11/2024
9
0
Bring the Nice
Minnesota Timberwolves
01/11/2024
8
0
A Forever Story
The New York Giants
19/09/2024
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0