Rob Riggle Takes Holiday Inn Express Guests from Ready to Readiest in New Campaign

Marina del Rey, CA-based production company Backyard director Kim Nguyen takes hotel guest preparation to the highest level in the humorous 30-second 'Winning Move', out of the Atlanta office of Ogilvy USA. The spot is a continuation of the new Holiday Inn Express 'Be The Readiest' campaign and also includes the 15-second 'Go You'. The spot features actor, comedian and official Creative Director and Champion of The Readiest Rob Riggle as a subtly-humorous narrator leading a hotel guest away from an ordinary work convention and into the extravagance of a national televised dance competition, where he delivers an impeccable Salsa dance performance, earning him a perfect score across the board.