RKCR/Y&R Wins BAFTA for BBC Winter Olympics 2014 Titles & Graphics

Rainey Kelly Campbell Roalfe/Y&R has won a British Academy Television Craft Award for Titles and Graphic Identity for its BBC Winter Olympics 2014 work.

RKCR/Y&R beat the companies behind the graphics and credits for the TV dramas Da Vinci’s Demons, Penny Dreadful, and Ripper Street to win the BAFTA at the BAFTA Craft Awards on Sunday.

The BAFTA went to the team behind the work - RKCR/Y&R chairman Mark Roalfe, Stink director Tomek Baginski and Lead Executive, Major Events at BBC Sport, Ron Chakraborty.

Roalfe said, ‘It's not often an ad agency wins a BAFTA so we’re exceptionally proud to win our third. We would like to thank everyone at the BBC for the opportunity to work on such amazing events.’