R/GA Live: The Future of Mobility
The rise of mobility-as-a-Service (MaaS) - car-sharing, subscription services, and the rise of mobility superapps - has led to unsurpassed access and convenience, reshaping the relationship consumers have with transportation and fundamentally shifting the landscape for auto incumbents.
In the next R/GA Live event, they'll be joined by Ford global CMO Suzy Deering, FreeWire CFO Michael Beer, Vinfast chief growth officer Jeremy Snyder, R/GA director of business architecture Christine Creamer, and Bloomberg lead auto reporter Gabrielle Coppola to discuss the results of our proprietary research study that centers on the future of mobility.
They'll talk about the emerging opportunities and risks for automotive and mobility brands as well as five areas to address to become a key player in this space.
