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Retiring Teacher Gets an Uplifting Surprise in Touching Tribute from McDonald's Philippines

Emotional film from Leo Burnett Manila racks up 22 million views online since release

Retiring Teacher Gets an Uplifting Surprise in Touching Tribute from McDonald's Philippines

This month, Leo Burnett Manila and McDonald's Philippines launched a touching film paying tribute to Luzviminda Santiago, a teacher of 30 years who has touched the hearts of many students. The film recently managed to rack up 22 million views online since its release. 

The story begins at the crack of dawn and follows Mrs. Santiago, who has spent 30 years commuting by jeepney, bus and tricycle to get to Makati High School. Throughout her career, she devoted herself to her students and is now sad about her upcoming mandatory retirement.  Watch how McDonald’s Philippines and Leo Burnett Manila gave Santiago a surprise that has captivated more than 22 million viewers.

“Good Morning, Teacher!” was created to celebrate the hardworking early risers on National Breakfast Day. It led to a national outpouring of appreciation for teachers who have impacted generations of students.


Advertiser: McDonald’s Philippines

Creative Agency

Producer: Steve Vesagas, Pau Javier

Creatives: Raoul Panes, Dante Dizon, Ryan Giron

Creative Agency: Leo Burnett Manila

Creative: LA Yamsuan, Martin Flordeliza

Account Management: Donny Dingcong, Judy Medina, Andy Rivera

Music and Sound

Music Production: Allan Feliciano (Loudbox)

Post Production / VFX

Post Production House: Optima

Production Company

Executive Producer: Concon Deray

Director: Paolo Villaluna (Filmex)

Category: Fast food , Retail and restaurants

Genre: Documentary