Retiring Teacher Gets an Uplifting Surprise in Touching Tribute from McDonald's Philippines
This month, Leo Burnett Manila and McDonald's Philippines launched a touching film paying tribute to Luzviminda Santiago, a teacher of 30 years who has touched the hearts of many students. The film recently managed to rack up 22 million views online since its release.
The story begins at the crack of dawn and follows Mrs. Santiago, who has spent 30 years commuting by jeepney, bus and tricycle to get to Makati High School. Throughout her career, she devoted herself to her students and is now sad about her upcoming mandatory retirement. Watch how McDonald’s Philippines and Leo Burnett Manila gave Santiago a surprise that has captivated more than 22 million viewers.
“Good Morning, Teacher!” was created to celebrate the hardworking early risers on National Breakfast Day. It led to a national outpouring of appreciation for teachers who have impacted generations of students.
Advertiser: McDonald’s Philippines
Creative Agency: Leo Burnett Manila
Producer: Steve Vesagas, Pau Javier
Creatives: Raoul Panes, Dante Dizon, Ryan Giron
Account Management: Donny Dingcong, Judy Medina, Andy Rivera
Creative: LA Yamsuan, Martin Flordeliza
Executive Producer: Concon Deray
Director: Paolo Villaluna (Filmex)
Post Production / VFX
Post Production Company: Optima
Music Production: Allan Feliciano (Loudbox)
Category: Fast food , Retail and restaurants