Reflections from Creative LIAisons: Coach Lulu Lu

From different countries, but with the same passion.

Before the one-to-one meetings with my mentees, I asked them to give me questions first. The three of them all had the same questions, 'How can they advance to the next stage in their current positions?' They are passionate about advertising and have considerable confidence in themselves. I gave different suggestions based on each person's needs.

Arundhati Singh, copywriter, FCB India and Preet Kaur, senior copywriter, McCann Worldgroup, Singapore

Both of them are copywriters with positive ambitions. If your goal is to be a creative director, you must break the box. You cannot limit yourself to the box of copywriting. You need to enhance the artistic field, as well as, strategic communication, etc., because creativity is not only in copywriting. You should think of yourself as a creative chef, because all chef's materials are the same. If you want to make your ideas more profound, you must add some new elements to them. I sincerely wish that they reach the next level quickly.

Lynna Osalan, graphic designer, Edelman

She is a designer, and I told her to keep pace with the times. I provided some AI tools that could help her become more complete and sharper in her art field.

I really like this sharing, which allows me to dedicate some of my own strength to help younger generations, fill advertising with energy, and let this power make the world a better place. If there is still a chance, I will be happy to continue doing it.