Red Bull Studios' New Visual Identity

Red Bull launched their new visual identity and global website for Red Bull Studios, their network of international state-of-the-art recording facilities. At the studios, local talent are offered the opportunity to work with professional equipment and engineers. In addition to the new website, which features interactive 360-degree photos, a style guide was developed for print and video elements as well as for the decor of the studios. Competing against top international adversaries, the Dutch agency Momkai was selected for the job. 

 

The brand, Red Bull, is a known leader in the area of innovative marketing, through their mastery of recounting and sharing of stories – the recent space jump of Felix Baumgartner is a fitting example. This trend has now been extended to culture-based marketing.

 

Red Bull Studios
 

One of the initiatives that finds its roots in local cultures, is the Red Bull Studios, ten state-of-the-art recording studios all over the world: from London and Amsterdam to Los Angeles and Auckland. Soon São Paulo, New York and Paris will follow. The studios offer both local musicians and producers access to professional facilities that are fitting to international artists, namely, assistance from top engineers. Through this initiative, Red Bull supports upcoming creative talent while visitors to the online platforms discover both new and well-known artists. Simultaneously, original and quality content for the site is generated.

 

 

From its headquarters in the mountains of Austria, Red Bull went looking for an agency to give the studios a completely new digital look. Several agencies worldwide were approached for the pitch, however in the end, Red Bull chose the Dutch digital creative agency Momkai for the job.

 

Identity and style guide

For the reason of brand recognition, the traditional Red Bull colour palette was chosen, complemented with a fresh shade of blue and warm grays. For each studio, a city code was selected, universal icons were developed and each location received a different pattern design. Online, a magazine-like appearance was chosen. A style guide was developed that was applied to all physical and digital communications. The website was made to be highly responsive, ready for tablet and touch usage. On the site, 360-degree photos of the studios can be found, where you can click on specific parts for additional information on the available instruments.