Radiocentre’s April Creative Spotlight: Travelodge

A masterclass in building category entry points, the latest set of Travelodge radio ads creatively illustrate three of the reasons why you might book an overnight stay including to see more of the UK, to attend a wedding 200 miles away and our favourite of the trio currently on air – to attend a sporting event.

Coinciding nicely with the month of the Grand National, this ad pits ‘Long Drive Home’ against ‘I’m Tired’ and ‘I Wish I Didn’t Have To Drive Home’ in a race to the finish with ‘Better get a Travelodge’ coming up on the inside and stealing the lead in this horse race themed ad. Brilliantly branded with the Travelodge sonic and with a clear call to action of ‘finding king size comfort up and down the country at Travelodge.co.uk’ used across all three executions these ads stand out for their humour and broad appeal.

Creative agency: Isobel

SCRIPT:

And they're coming down the final furlong now,
and Long Drive Home is being chased out by I'm Tired.
I wish I didn't have to drive home is losing ground, as Better Get a Travel Lodge is coming up fast.
Long Drive Home is fading, as Better Get a Travel Lodge comes tearing up on the inside,
and Better Get a Travel Lodge takes it!
Sporting event coming up?
Better Get a Travel Lodge.
Find king-size comforts up and down the country at travelodge.co.uk.