senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

RAC Roadside Assistance & JWT Makes Bad Or Worse All Better in Latest Spot

05/05/2015
Advertising Agency
Singapore, Singapore
59
Share
Making one member’s life better every minute by rescuing over 8,000 people every week from a breakdown

J. Walter Thompson has launched a new campaign for RAC Roadside Assistance. The work addresses drivers who don’t believe they’ll break down, by reminding them that RAC makes a bad situation better for more than 8000 drivers a week.

J. Walter Thompson Perth creative director Dav Tabeshfar said: “The ‘Bad, Worse, Better.’ idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from.”

The campaign features two 30-second TVCs, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.

Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from VML Singapore
Radicalisation Positive
Ministry of Home Affairs
11/11/2024
8
0
Radicalisation Negative
Ministry of Home Affairs
11/11/2024
5
0
Fake News Positive
Ministry of Home Affairs
11/11/2024
14
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0