Chicago Town’s 'No-Delays' Campaign Offers a Timely Take on Takeout

Independent creative agency Quiet Storm has created a campaign for frozen pizza brand Chicago Town’s Takeaway range, positioning it as a “no-delays” option for pizza lovers who don’t want to fork out or - wait for take-out - in order to satisfy their cravings.

The work breaks end of February and runs until 9th March across National Rail sites, including London’s Waterloo and Liverpool Street stations. Part of the ‘Feed Your Urge’ creative platform, which launched in October 2024, the aim is for Chicago Town - already the nation’s biggest frozen pizza brand - to be front-of-mind of pizza lovers on the move.

To position Chicago Town’s Takeaway Range as an alternative to ordering takeout, Quiet Storm opted to communicate with consumers at a contextually relevant moment in their day; reminding them of the potential for delays with take-out as with trains.

The executions are based on the insight that one in three of us in the UK, would consider ordering a takeaway when arriving home late. (Source: Gobal’s Work Shop Play survey.)

The creative executions are reminiscent of a departures board, proudly stating, ‘Tonight’s Chicago Town pizza is on time’. The screen then flickers, similar to the transitions of a departure board, before showing a delicious Chicago Town Takeaway pizza with the headline: “Delivery Taste Without Delivery Delays”.

High-impact media formats will be placed in key rail environments, including the giant, prestigious motion format site at London’s Waterloo Station. Eye-catching 48-sheet, motion landscape format Transvision will also feature as part of a wider multichannel strategy including sites in Manchester, Birmingham and Edinburgh. 

Rachel Bradshaw, marketing manager at Chicago Town said, “Playing with contextual media is a great way to bring added meaning to the moment, and this uses the train environment brilliantly to land the message that Chicago Town Pizza delivers on epic take-out taste without any delays”

Adele Meer, head of planning at Quiet Storm explained, “No one likes delays, and commuters are only too familiar with the reality of arriving home late, tired and hungry and their takeout hasn’t arrived. But there’s no need to wait for Chicago Town’s bubbly cheese toppings, which offer deliciousness straight from their freezer on time, every time - it’s the easiest way to ‘Feed Your Urge’.