Queen Latifah and Cardi B Address the Absurdity of 'Milk Shaming' in Hilarious PSA

Queen Latifah, Cardi B, Kelis and more want you to stop milk shaming – a message they’re delivering to support MilkPEP’s latest campaign highlighting the absurdity of a growing phenomenon - milk shaming. The act of making real milk drinkers feel embarrassed, shameful, and disgraced simply for their love of an ice-cold glass of dairy milk, milk shaming describes this ridiculous reaction to enjoying the beloved drink - milk.

The campaign, developed by GALE, introduces a comedic form of a public service announcement and spoof support organisation for milk drinkers of all ages. Whether you’ve been ghosted on a date for your dairy decision or canceled in the comments for your cow-loving content, Ok2Milk.org is a resource hub where those experiencing milk shaming can find support (and entertainment) through a like-minded community. OK2Milk comes complete with a functioning hotline (1-888-OK2-Milk) for immediate support, along with an e-commerce-enabled website filled with OK2Milk merchandise and guidance (with a side of humour). 

Teaming up with Grammy and Emmy award-winning and Oscar-nominated musician, actress, producer, and entrepreneur Queen Latifah, Milk has created a comedic announcement to bring awareness to the shaming that dairy drinkers endure and the extent to which milk shaming has permeated through our society. This messaging will be amplified through a comprehensive digital and influencer campaign, including celebrities like Cardi B and “Milkshake” singer Kelis.

“If you are a milk shamer, shame on you - I bet you still enjoy cheese on your pizza,” says Milk advocate Queen Latifah. “And if you have experienced milk shaming, there is a community for you. Whether you can give just 1%, 2%, or your whole self, the movement needs you to come out of the carton. Together, we can make milk shaming a thing of the past.”

“92% of American households consume dairy milk, yet milk shaming is happening nationwide,” says MilkPEP CEO Yin Woon Rani. “This initiative aims to highlight just how ridiculous reactions to drinking the classic OG dairy milk have become while encouraging the public that it's okay to say yes to dairy!

“After launching our fake alt-milk brand, Wood Milk, with Aubrey Plaza we witnessed the phenomenon of milk shaming up close and personal and recognized a creative opportunity,” said GALE chief brand and experience officer Winston Binch. “While dairy milk isn’t for everyone, shaming people for drinking it is comically absurd. We partnered with Saturday Night Live alums Hannah Levy and Neil Casey to highlight the ridiculousness of it all leading to the creation of OK2Milk.”

100% of all proceeds from OK2Milk merchandise (up to $10,000) will be dedicated to Stomp Out Bullying- an organization dedicated to preventing cyberbullying while educating against homophobia, LGBTQ+ discrimination, racism and hatred.