'Q4 Will Never Be The Same Again' in HubSpot's Campaign from Arts & Letters

Arts & Letters has announced its new AOR relationship with HubSpot, as well as the launch of their new work.

The fourth quarter is where teams win. Whether it’s a 56-yard field goal to clench the win on prime time or securing that last sale to hit your Q4 goal, the fourth quarter matters. It’s make or break for athletes, and it’s make or break for sales teams.

This Q4, HubSpot – the customer platform powering over 184,000+ businesses in 120+ countries to help them grow better – is working with Arts & Letters to launch a US campaign with its first-ever NFL Sunday Ticket buy with YouTube, linear TV buys, a DraftKings integration to own Q4 during Monday Night Football, and TikTok second-screen ad takeovers. All with the goal of making Sales Hub synonymous with Q4 business success. It is the first time HubSpot has launched a national campaign solely focused on a core hub of the business. It is also HubSpot and Arts & Letters first work together. 

HubSpot recently announced it’s doubling down on its commitment to sales with the relaunch of Sales Hub.  And, according to industry research, these salespeople have a strong affinity for sports. This is the genesis of HubSpot’s creative concept – Winning Q4 (and beyond) with Sales Hub. 

"We've admired HubSpot's approach as they help businesses everywhere find inspiring ways to grow in a rapidly-changing world," said Charles Hodges, founder and executive creative director at Arts & Letters. "Throughout our collaboration, we've expanded our understanding of the HubSpot ecosystem and there is so much magic in their entire platform. It's one of those moments where the role of the brand is to unlock the impact of the product for the entire audience and how they can help their own customers even more, and it's a partnership of which we're incredibly proud."