Puma and Manchester City Celebrate 2019/20 Kit Designs with 'This is Our City'
Millennial energy pulsates through director Josh Cohen’s latest film for Man City x Puma. 'This is Our City’ celebrates the legendary football club’s partnership with the iconic sports brand and showcases their first design collaboration for the 2019/20 Home and Away kits in a sharable and exhilarating way.
In collaboration with Copa90, the film highlights the positive communities both online and on the pitch that are associated with a major football club like Manchester City and how a mutual passion can define a city.
Featuring familiar Manchester City players like Sergio Aguero, Oleksandr Zinchenko, manager Pep Guardiola, and a special cameo by musician and massive Man City fan, Bugsy Malone, the piece has been released as the official launch film for this fresh new partnership.
Josh Cohen is represented by OB Management as an independent director for commercials and content.
Client
Brand: Puma x Man City
Post Production / VFX
Post Production Company: Electric Theatre Collective
Production Company
Director: Josh Cohen
Producer: India Harris
DOP: Tristan Chenais
Co-Producer: Gaurav Kumar
Art Director: Lucy Cooper
Styling: Kerry Saxon & Libby Carradice-French
Sound: Mick Haydock
Lighting Technicians: Reelistic Lighting
Sound
Sound Company: 750MPH
Creative Agency
Creative Agency: Copa90
Category: Sports and Leisure , Sports clubs
Genre: Drama , Music & Sound Design , People , Storytelling , Visual VFX