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Creative

Puma and Manchester City Celebrate 2019/20 Kit Designs with 'This is Our City'

Josh Cohen directs the exhilarating short in collaboration with Copa90

Puma and Manchester City Celebrate 2019/20 Kit Designs with 'This is Our City'

Millennial energy pulsates through director Josh Cohen’s latest film for Man City x Puma. 'This is Our City’ celebrates the legendary football club’s partnership with the iconic sports brand and showcases their first design collaboration for the 2019/20 Home and Away kits in a sharable and exhilarating way. 

In collaboration with Copa90, the film highlights the positive communities both online and on the pitch that are associated with a major football club like Manchester City and how a mutual passion can define a city.

Featuring familiar Manchester City players like Sergio Aguero, Oleksandr Zinchenko, manager Pep Guardiola, and a special cameo by musician and massive Man City fan, Bugsy Malone, the piece has been released as the official launch film for this fresh new partnership. 

Josh Cohen is represented by OB Management as an independent director for commercials and content.

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Client

Brand: Puma x Man City

Post Production / VFX

Post Production Company: Electric Theatre Collective

Production Company

Director: Josh Cohen

Producer: India Harris

DOP: Tristan Chenais

Co-Producer: Gaurav Kumar

Art Director: Lucy Cooper

Styling: Kerry Saxon & Libby Carradice-French

Sound: Mick Haydock

Lighting Technicians: Reelistic Lighting

Sound

Sound Company: 750MPH

Creative Agency

Creative Agency: Copa90

Category: Sports and Leisure , Sports clubs

Genre: Drama , Music & Sound Design , People , Storytelling , Visual VFX