Pulse Adds Dynamic Directing Duo Waaaw to UK Roster

Known for their genre-defying creativity that blends live-action with animation, Waaaw, the dynamic directing duo of Jack Antoine Charlot and Sidney Van Wichelen, is the latest signing to the evolving Pulse roster.

With 10 Vimeo Staff Picks and recognition from various festivals, Jack is a visionary animation director in love with iconic characters and immersive worlds. From Mika’s Lollipop to Netflix’s Big Flo & Oli documentary, his work celebrates the fusion of animation with emotional depth. Cannes Lions’ 2022 Director of the Year, Sidney combines vibrant visuals, rich narratives, and a touch of humour in both ads and short films, always striking the perfect balance.

Together as Waaaw, the France- and Belgium-based duo carved out a distinct creative identity of hyperreal aesthetics, surreal humour, and a keen insight into culture and youth trends. Their portfolio spans campaigns for global brands like Adidas, Nike, Swatch, McDonald's, and Asus, as well as music videos for some of the most exciting artists in the industry.

About joining Pulse, Sidney and Jack said, “We’re only interested in making films that hit hard, that make people go 'woah.'

Whether it’s surprise, awe, fascination, or straight-up goosebumps, we aim to spark real emotion. We do that by mixing grounded, real-world imagery with high-end visual effects - not the loud kind, the clever, precise kind: our aim is always sharp, bold, and tasteful. Pulse has consistently been known for backing their directors with serious craft, smart instincts, and killer taste. And from the first conversations, they just got us, our vision, our vibe, our DNA. So teaming up was a no-brainer. We're all in.’’

Pulse MD, Jamie Walker said, “We were immediately blown away by Jack and Sid's ability to blend unique visuals with VFX and animation crafting films that have cinematic scale and are emotionally resonant. Their vision is the perfect addition to the kind of ambitious work we strive to create and we are incredibly excited to have them join the Pulse family.”