Publicis Worldwide Appoints Axel Dauchez as CEO In France

Publicis Worldwide announces the appointment of Axel Dauchez as Chief Executive Officer in France.

He will be reporting to Arthur Sadoun, CEO of Publicis Worldwide. His appointment will be effective as of September 2014.

Dauchez is currently CEO of Deezer, one of the leading companies in digital music distribution. For 20 years, he managed the digital transformation of media and FMCG companies.

In particular, in 1995, he launched the first paid online services for one of the leading video game companies (Coktel-Sierra). In 1998, he was CEO of the first French digital agency, BDDP and Tequila Interactive, and headed MoonScoop, leader in the production of animated films. He joined Deezer in 2010.

In his new role, Dauchez will oversee Publicis Worldwide's operations in France including: Publicis Conseil, Publicis Dialog, Publicis Modern, Publicis Shopper, Publicis ETO, Diplomatic Cover, Publicis Activ France (Bordeaux, Brest, Lille, Lyon, Marseille, Nantes, Nancy, Paris, Strasbourg) Carre Noir, Marcel, Publicis EtNous and Loeb & Associes.

Arthur Sadoun said: "Axel is an expert in digital transformation and a true entrepreneur. He perfectly knows how to grow business and succeed in rapidly evolving environments. His success in the pure player business will be a tremendous asset for Publicis Worldwide in France and for the success of our clients in their digital revolution. After the arrival of Dylan Williams from Mother as International CSO of Publicis Worldwide and the announcement of Guy Wieynk to join as CEO of UK group and Nordics, Axels arrival is another sign of the attractiveness of Publicis Worldwide's new journey for major digital talents. With Axels nomination as CEO of Publicis Worldwide in France and Valerie Henaff as CEO of Publicis Conseil, I am sure that Publicis in France will continue to confirm it's position of leader, for the benefit of our clients.

Axel Dauchez added: "Publicis has supported its own clients since their first move into digital by reinventing the business of marketing and communications. Brands and companies are now facing a structural digital revolution and need to challenge their business model offensively. I think Publicis is now one of the rare partners able to accompany its clients from strategy to execution, both in their long-term vision and in facing the changes of today. I am very excited to take the reins of Publicis in France at such an important time."