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Hires, Wins & Business

Publicis Groupe Named Global AOR for Align Technology

The agreement will see Align Technology leveraging a bespoke Power of One team

Publicis Groupe Named Global AOR for Align Technology

Publicis Groupe today announced that following a competitive review, Align Technology (NASDAQ: ALGN) has selected Publicis Groupe as its global agency-of-record (AOR) leveraging a bespoke Align Technology Power of One team. A global medical device company, Align Technology is the maker of the Invisalign system, the most advanced clear aligner system in the world used by more than 7.5 million people to improve their smiles and the iTero Intraoral Scanner, the next wave in digital dentistry, enhancing the patient experience and elevating clinical precision.

Publicis Groupe’s Power of One solution for Align Technology will bring together Publicis Communications, Starcom, Publicis Health and MSL to deliver data-led strategy and integrated communications to reach consumers and dental professionals. The global AOR assignment covers North America, Latin America, Europe, Middle East and Asia Pacific and will include broadcast, digital, social, outdoor advertising (OOH), mobile, experiential, consumer and professional public relations, influencer relations, website, content development, tradeshows, conferences, media planning and buying.

“As we continue to grow and deliver innovative solutions to both doctors who provide treatment and consumers looking to improve their smile, it’s imperative that we continue to build upon the strength of our partnership with doctors while at the same time reaching and delighting consumers.” said Lisa Weseley-Conescu, senior director, Global Marketing,  Align Technology. “Publicis Groupe brings expertise in strategic communications and  creativity to reach our diverse consumer and professional global audiences.”

“Align Technology offers the perfect opportunity for Publicis Groupe to do what we do best: deliver end-to-end solutions leveraging data, technology, media and dynamic creativity to drive business results for our clients,” stated Jem Ripley, CEO, Publicis Communications East at Publicis Groupe. “We are excited to be Align Technology’s global agency-of-record, to strengthen their marketing reach across the world.” 

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