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Publicis Foundation Launches 'Working with Cancer' to Erase the Stigma of Cancer in the Workplace


The campaign is supported by leading cancer charities and organisations including Memorial Sloan Kettering Cancer Centre (MSK), MacMillan Cancer Support and the Gustave Roussy Institute

Publicis Foundation Launches 'Working with Cancer' to Erase the Stigma of Cancer in the Workplace

In a world where one in every two people will be diagnosed with cancer in their lifetime, the Publicis Foundation is launching the first cross-industry coalition to erase the stigma of cancer in the workplace, supported by leading cancer charities and organisations including Memorial Sloan Kettering Cancer Centre (MSK), MacMillan Cancer Support and the Gustave Roussy Institute. 

In April 2022, Publicis CEO Arthur Sadoun was diagnosed and treated for cancer. After making his condition public, he received thousands of testimonies that exposed the fear those with cancer experienced, not only for their lives, but also for their jobs. 

Those messages reflected an unsettling reality that Working with Cancer aims to address: 50% of cancer patients are afraid to tell their employer about their diagnosis, despite 92% feeling that support at work positively impacts their health. 

At Davos, on January 17th, in partnership with the World Economic Forum Working with Cancer will launch a pledge rallying some of the world’s most influential companies around the commitment to building the most open, supportive and recovery-forward work cultures for their employees (visit here to see the pledge). It will invite every business, big and small, across the globe to join the movement at Working with Cancer. On this platform, each company will be able to outline their own commitments to cancer patients in their organisations. 

Publicis’ specific pledge includes providing cancer patients with full job security for at least one year, and bringing the necessary career support not only for them, but also for caregivers in our organisation. This pledge will be amplified by a campaign – ‘Work/Life’ - that illustrates what cancer patients go through when they hide their condition from their colleagues. 

At launch, Working with Cancer already has the support of key global organisations including Abbvie, Adobe, AXA, Bank of America, BNP Paribas, BT, Carrefour, Citi, Disney, EE, Google, Haleon, L’Oréal, Lloyd’s, LVMH, Marriott, McDonald’s, Meta, Mondelez, Microsoft, MSD, Nestlé, Orange, Omnicom, Pepsico, Reckitt, Renault Group, Sanofi, Toyota, Unilever, Verizon, and Walmart. 

For World Cancer Day on February 4th, Working with Cancer will launch a mass media wakeup call to encourage everyone to play their part in supporting their colleagues with cancer. To ensure this call will be heard by all, it will be backed by a far-reaching campaign and $100M in media that has been generously donated by partners around the world. 

Arthur Sadoun, CEO of Publicis Groupe said “It is a tough reality, but whether directly or indirectly, every one of us will have to confront cancer in our lives and in our workplaces. Companies have a key role to play in that. Working with Cancer is an increasingly important initiative, on a front that many businesses are already invested in. By making their existing efforts more accessible and visible, together we can reduce the anxiety and stigma of cancer in the workplace and positively impact our people’s health. Through a truly collaborative approach, a light lift from everyone becomes a deep and lasting impact for cancer patients at work.”

Selwyn M. Vickers M.D., FACS, president and CEO of MSK said "MSK is proud to be a founding partner of Working With Cancer, and also to take this important pledge. As clinicians, scientists, and staff committed to caring for as well as treating people with cancer, we know the toll that cancer can have on patients and their families. Taking collective action to normalise the conversation around cancer in the workplace is imperative to help people feel supported as they experience their cancer journey."

About Publicis Groupe’s Pledge: 

1. We will secure the job, salary level and benefits of any Publicis Groupe employees diagnosed with cancer for at least one year, so they can stay focused on their health treatment as the priority. 

2. All Publicis Groupe employees with cancer will be individually accompanied when they return to work through personalised career support. 

3. All affected Publicis Groupe employees will have access to an internal community of volunteers (peers) who are properly trained to provide support, through the Marcel platform. 

4. All Publicis Groupe employees in a primary caregiver role for a patient in their immediate family will receive custom personal and professional support to navigate the flexibility and time arrangements needed to maintain their energy at work and as a caregiver. 


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Categories: Corporate, Social and PSAs, Awareness

Publicis New York, Tue, 17 Jan 2023 11:59:00 GMT