Publicis Entertainment, the branded content division of Publicis, has promoted Samantha Glynne and Carla Cabalfin-Lengellé to joint Managing Partners as part of a wider restructure which will see the division aligned more closely with Publicis London and Publicis France.
Samantha Glynne, previously Director of Channels, takes the post of Managing Partner UK, whilst Cabalfin-Lengellé, previously Business Director, becomes Managing Partner France. At the same time, Digital Account Director Andy Way steps up to become Digital Director. Chief Creative Officer Marcus Vinton leaves with immediate effect.
It follows the appointment earlier this year of Diane Glynn in the new role of Director of Content/Executive Channel Producer. Diane Glynn was most recently Executive Producer at ITV Digital Productions and has previously worked at GroupM Entertainment and as a series producer at the BBC.
RTV is broadcast in the UK (Sky, Freesat), France (Canalsat, Free, Alice) and online (renault.tv) and there are plans for expansion to additional territories in 2012. The team will work closely with the core production partners in England, France and internationally to ensure a high quality of branded content on air and online.
“It is a very exciting time for us,” says Samantha Glynne. “Renault TV is expanding rapidly with a growing library of content, increased distribution platforms round the world and a number of brand new digital extensions. We’re looking forward to capitalising on skills and our rolling out branded channels, content projects and new commercial models for a variety of clients in the near future.”