Publicis Dublin today announces it has been appointed as the creative agency of record for Laya Healthcare, Ireland’s second largest provider of private health insurance.
The competitive pitching process handled by consultancy Pt78 began in March of this year. A number of agencies were invited to take part before the account was granted to Publicis Dublin, one of the most awarded creative advertising agencies in Ireland.
Publicis Dublin will work with Laya Healthcare on their brand, corporate and sponsorship communications
Geraldine Jones, managing director, Publicis Dublin commented, “We are delighted to be partnering with the Laya team on all their ambitious plans. The healthcare sector is dynamic and evolving and we are looking forward to helping the Laya Healthcare brand continue to grow.”
Ronan Nulty, executive creative director, Publicis Dublin added, “Healthcare brand creativity is in a very exciting place. There are incredible ideas being produced locally and internationally in the space, and we can’t wait to start working with the Laya team to see how far we can go together.”