Publicis Creative US Hires New Chief Strategy Officers to Bolster Strategy Offering
Publicis Creative has announced the appointment of three new executive hires. Tiffany Edwards joins as executive vice president of integrated growth and business acceleration for Publicis Creative, and Ramon Jimenez and Dylan Viner join as co-chief strategy officers and partners at Le Truc, Publicis Groupe’s next-generation creative collective. Effective immediately, the three newly created roles will be based in New York City and report directly to Gareth Goodall, chief strategy officer of Publicis Creative US.
As Publicis Creative and Le Truc continue to bolster their leadership, these latest additions of exceptional senior talent with specific and unique credentials will further build upon each agency's already successful strategic offering. The addition of Tiffany, Ramon, and Dylan will strengthen our ability to solve more dimensions of our clients' business challenges.
Tiffany Edwards joins to drive multicultural strategy rooted in breakthrough creativity and will be tasked with supercharging the integrated growth and business acceleration functions of Publicis Creative US with a focus on helping brands strengthen and build connections with multicultural audiences. She will leverage her deep industry experience in developing multicultural enterprise strategies while serving as a consultant to Publicis Groupe’s iconic creative agencies, including Leo Burnett, BBH, Saatchi & Saatchi, Fallon, the community, and Team One. Tiffany brings two decades of expertise to Publicis, previously serving as the global head of DEI at Droga5 as well as the education and diversity director of the One Club and foundation and inclusion manager of the Advertising Club of New York. Her accolades include ADCOLOR’s Rising Star Award, AAF’s Mosaic Award, Campaign US’ Female Frontier Award, and inclusion in Ad Age’s 40 Under 40 list, among others.
“My professional journey has always been about seeking ways to foster inclusivity and imbed it into the DNA of this industry. My career path has seen me building programs to attract diverse talent and support their growth, educating leaders on how to be drivers of change, and developing an award-winning diversity practice for one of the top agencies in the industry. Now I feel called to continue to pursue this work from a new angle. I deeply believe in the power of creativity, and with the multicultural population quickly becoming the majority in the US – representing a tremendous amount of purchasing power – there is an undeniable opportunity for growth," said Tiffany. “I’m thrilled to join Publicis Creative to drive a multicultural strategy rooted in creativity and collaboration to further the organizations mission to ensure inclusivity is at the heart of how we work, and ultimately help our clients better reflect today’s multi-faceted consumers in their own products, services, and communications.”
Ramon Jimenez and Dylan Viner are joining Le Truc as chief strategy officers, helping enhance the holistic strategic offering for the next-generation creative collective within Publicis Groupe, which brings together top creatives, producers, and strategists from its agencies into one dynamic, collaborative model. Ramon and Dylan will join Le Truc’s existing creative partners to further elevate the strategic pillar within the collective to ensure Le Truc continues to be synonymous with breaking down silos, challenging the status quo, and delivering ground breaking solutions and creativity for clients.
Ramon most recently served as global principal at brand consultancy Wolff Olins, where he led strategy for accounts such as LEGO, Meta, Amazon, and Expedia Group. He brings a unique blend of agency and client-side experience to Le Truc. Having led product innovation, integrated campaigns, IP development, and experience design from roles at Droga5, Viacom, R/GA, JWT and Vice. Dylan most recently held the position of chief strategy officer and managing partner at the Havas global brand strategy and innovation consultancy TRIPTK, where he helped build the company over six years and attracted high-profile clients, including Netflix, VF Corp, Microsoft, Diageo, and Marriott International. His experiences leading upstream brand transformation assignments at TRIPTK and Redscout are complemented by positions held at creative agencies R/GA, Grey, and JWT, working across iconic brands such as Nike, Mercedes Benz, and Rolex.
“Publicis Creative is entering a new phase of creativity, innovation, and growth, driving our efforts to surpass conventional limits,” said Gareth Goodall, chief strategy officer of Publicis Creative US. “A strong strategic foundation is crucial when delivering breakthrough creativity, and the addition of Tiffany, Ramon, and Dylan, who are leading innovators in the discipline of strategy, will help us grow our client offerings beyond the traditional,”
Following the appointment of chief creative officer Renato Fernandez last month, this new round of executive hires signifies Publicis Creative’s dedication to deepening its leadership team and elevating its strategic offerings to clients.
