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Publicis Brussels & Renault Forsake YouTube to Get the Views That Really Count

Publicis Worldwide, 8 months, 2 weeks ago

New Renault Megane hits the streets of Belgium to rack up its viewer count

Publicis Brussels & Renault Forsake YouTube to Get the Views That Really Count

For the pre-launch of a new car model 'Renault Megane,' Publicis Brussels created Real Views: a surprising experiment to find out how many people wanted to see the car. Not via views on YouTube, but in real life, as the car drove by.

The car was fitted with six cameras, three computers, a GPS transmitter and 4G router. Using face tracking software, the car can automatically detect how many people look at it, whether it's driving or standing still. A counter on the rear window shows the amount of registered views. On http://www.realviews.be you can follow the amount of 'Real Views' the car is collecting and where it is in real time. 

The car will drive through populated areas in Belgium until the end of January 2016. 



Creative Agency

Account Manager: Allen Marchant & Aline Huls

TV Producer: Tuyen Pham, Marc Van Buggenhout

Creative Director: Tom Berth, Geert De Rocker

Copywriter: Maarten De-Maayer

Planner: Dieter Riemaeker

Digital Producer: Tanguy De Kelver

Account Director: Muriel Douchain

Creative Agency: Publicis Brussels

Digital Creative Director: Naïm Baddich

Creatives: Marc Richard Vander Heyden & Kermit Cota

Developer: Tim Knapen

Interactive / Digital Agency

Developer: Everything is Fun

Production Company

Production Company: Geronimo

Category: Automotive , Cars

Genre: Stunts