Publicis Brussels & Renault Forsake YouTube to Get the Views That Really Count
For the pre-launch of a new car model 'Renault Megane,' Publicis Brussels created Real Views: a surprising experiment to find out how many people wanted to see the car. Not via views on YouTube, but in real life, as the car drove by.
The car was fitted with six cameras, three computers, a GPS transmitter and 4G router. Using face tracking software, the car can automatically detect how many people look at it, whether it's driving or standing still. A counter on the rear window shows the amount of registered views. On http://www.realviews.be you can follow the amount of 'Real Views' the car is collecting and where it is in real time.
The car will drive through populated areas in Belgium until the end of January 2016.
Account Manager: Allen Marchant & Aline Huls
TV Producer: Tuyen Pham, Marc Van Buggenhout
Creative Director: Tom Berth, Geert De Rocker
Copywriter: Maarten De-Maayer
Planner: Dieter Riemaeker
Digital Producer: Tanguy De Kelver
Account Director: Muriel Douchain
Creative Agency: Publicis Brussels
Digital Creative Director: Naïm Baddich
Creatives: Marc Richard Vander Heyden & Kermit Cota
Developer: Tim Knapen
Interactive / Digital Agency
Developer: Everything is Fun
Production Company: Geronimo
Category: Automotive , Cars