Primal Pet Group Taps Agency Brandon for Digital Transformation of Its Leading Raw Pet Food Brand

Primal Pet Group - established in 2021 and a leading manufacturer of raw foods, treats, and chews for dogs and cats—has hired mid-Atlantic full-service ad agency Brandon to craft new digital creative for its Primal Pet Foods brand and spearhead a complete digital transformation for its growing portfolio.

The innovative provider of premium pet foods tasked Brandon in April with new assignments including creative, production, website development and maintenance, analytics and SEO. Each of those is fully in Brandon’s wheelhouse of expertise since the agency prides itself on its ability to propel mid-market brands forward by unlocking hidden potential through data and deep audience understanding.

“We’re in great company with Brandon as we undergo this important phase for our business,” said Robert Lirtzman, Primal Pet Group senior brand manager. “Their creative and digital strategy work aligns perfectly with our mission to provide the best for pets and their parents. We look forward to seeing the innovative, data-driven solutions they will bring to connect our growing community.”

In addition to the Primal Pet Foods brand, the premium pet care portfolio includes the Himalayan Pet Supply and EcoKind brands. The elements of Brandon’s new work for the Primal Pet Foods brand are slated to appear in August 2024.

"Primal Pet Group is the perfect partner as we expand our CPG expertise and continue to scale the agency,” said Courtney Olbrich, chief growth officer, TBA Worldwide. “Their purpose-driven products align seamlessly with our approach to expanding community engagement through digital services and creative production. We’re excited to collaborate and unlock new growth potential, connecting with a broader audience of pet parents—like us—who prioritize high-quality products for their pets.”

With manufacturing facilities in California, Colorado, Texas, and Washington, Primal Pet Group is committed to making products that provide the highest quality of life for pets and their parents.

Brandon is a part of TBA Worldwide, a fast-growing independent collective of specialized agencies offering holistic, data-driven marketing services.