senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Pregnancy Detection Kit Prega News Gives a New Colour to Good News

28/02/2020
Advertising Agency
Singapore, Singapore
217
Share
ADK Fortune urges people to rise above sex discrimination with social experiment #ImwithYellow

Pregnancy detection kit brand Prega News has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and informing them of how the health of a baby holds more importance than its gender. To support the initiative, the campaign asks people to stand with yellow – a colour that symbolises health and happiness.

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said: “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”

Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from VML Singapore
Foiled Once More
SG Secure
29/07/2024
38
0
In Her Name
LUX
24/04/2024
34
0
Big ways, small ways
National Water Agency
17/04/2024
24
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0