Prega News and Swiggy Satisfy Unique Pregnancy Cravings This Mother's Day
This Mother’s Day, FCB Kinnect, along with Prega News and Swiggy, launches Preggy, a campaign that transforms every expecting mother’s unpredictable craving into a deliciously thoughtful experience.
The Prega News Cravings Menu is a first-of-its-kind offering, curated specifically for expecting mothers and now live on the Swiggy app across major metros. It features carefully selected food combinations that span the spectrum of cravings typically experienced during pregnancy.
Backed by insights revealing that over 75% of expecting mothers experience strong and unique cravings, the campaign bridges emotion with convenience. Prega News, India’s leading pregnancy detection brand from Mankind Pharma, expands its role beyond detection into the everyday emotional nuances of motherhood. Swiggy’s logistical strength brings the idea to life, ensuring these cravings are just a few taps away.
“Prega News believes in celebrating every aspect of motherhood, including the quirky and often unpredictable food cravings that come with pregnancy,” said Joy Chatterjee, vice president, sales and marketing head, consumer business unit, Mankind Pharma. “By partnering with Swiggy, we're acknowledging these cravings in a practical, supportive way while creating a meaningful connection with expecting mothers. This Mother's Day initiative perfectly aligns with our brand philosophy of being present throughout a woman's pregnancy journey.”
Rohan Mehta, CEO, FCB Kinnect, said, “The best ideas come from simple human truths, and few are as universal and emotional as pregnancy cravings. We’re proud to have brought together this beautiful confluence of Prega News’s purpose and Swiggy’s practicality into a genuinely memorable brand experience.”
Nishant Pratap, Group ECD South, FCB Kinnect, added, “Our intention from the very beginning was to celebrate mums-to-be, with an idea that isn’t just their cheerleader, but one that actually delivers joy. That was it. We jumped up and thought, ‘Why not literally do exactly that?’ That’s how Preggy was born. As any mum (and dad) can testify, cravings have no rhyme, reason, or sense of timing. So we decided to do something about it. To work on brand Prega News is very special to us. And to have Prega News collaborate with Swiggy, what more can one ask for?”
Sharing his thoughts on the campaign, Mayur Hola, vice president and head of brand, Swiggy said, "Cravings aren’t just about food - they’re emotional, personal and often a little quirky, especially during the times of pregnancy. Our collaboration with Prega News for the ‘Preggy Campaign’ brings this insight to life in a deliciously meaningful way. With the Prega News Cravings Menu, we’re making it possible for partners, friends, and families to order the food expecting mothers are craving for, and get it delivered at their doorstep, via the Swiggy app. It’s our way of delivering comfort, joy, and a little extra love this Mother’s Day."
The Prega News Cravings Menu is now available in Delhi-NCR, Mumbai, Pune, Bengaluru, and Hyderabad, bringing smiles and satisfaction to mothers-to-be, one bite at a time.
