Preeya Vyas Appointed Global Chief Experience Officer at Wunderman Thompson

Wunderman Thompson New York have announced Preeya Vyas will join the agency as global chief experience officer to lead and orchestrate the network’s thriving CX practice. Preeya will work across the global network’s strategic, creative, technology and data leadership team to help design and deliver the experiences, products and services that will drive growth for clients. The hire adds to the momentum Wunderman Thompson has experienced this year, including winning the inaugural Creative B2B Grand Prix at the Cannes Festival of Creativity for its language-based AI experience for Sherwin-Williams. 

“Demand for best-in-class CX has increased as the most successful brands are the brands that deliver connected, human-centered design and inspiring experiences across the customer journey,” said Neil Dawson, Global CSO of Wunderman Thompson. “Preeya is a CX evangelist with a passion for developing great experiences, challenging existing ones, and inspiring the future for brands.”

Preeya’s career spans over two decades lived at the intersection and the innovation edge of ideas, creativity, communication, product strategy and design, technology, media, and data. She joins Wunderman Thompson from her most recent role as chief strategy & innovation officer at DeVito/Verdi, and prior to that she served as chief experience officer at Saatchi & Saatchi, New York.

“I look forward to working with the world class talent at Wunderman Thompson to understand and create solutions to meet the consumer challenges of the future,” said Preeya.  “Customer experience must be built around people, where how they feel naturally meets how they behave, while also architecting new and potentially game changing behaviours.”

Preeya has been named by Campaign US as a ‘Digital 40 Over 40’ honouree and a Top 50 ‘Indispensable Media, Marketing and Tech Players’ in Adweek. She’s been integral to winning numerous industry awards across multiple brands and clients. Preeya also serves as a frequent speaker across topics such as ‘Modern Creativity’, ‘Applying Retail Principles to Health Systems’, and ‘How to Tell a Story in 6 Seconds’.

“Preeya is the perfect leader to unite Wunderman Thompson’s unparalleled capabilities across data, technology, and creativity into inspiring brand experiences across touchpoints. She brings people together and orchestrates imaginative solutions laser-focused on helping clients grow. Her experience across industries, clients and teams have earned her a loyal following of fans that is sure to continue in her new role here,” added Audrey Melofchik, CEO at Wunderman Thompson North America.