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Creative

Powerful Video Captures the Struggle of LGBTQ+ Teens’ First Heartbreak: Coming Out

Emotional two-part film for the Los Angeles LGBT Center was created for National Coming Out Day by RPA and directed by Station Film’s Lena Beug

Powerful Video Captures the Struggle of LGBTQ+ Teens’ First Heartbreak: Coming Out

National Coming Out Day is October 11th, and because coming out is still a big deal for the LGBTQ+ community, the Los Angeles LGBT Center https://lalgbtcenter.org/ has created a powerful video that highlights how family acceptance is critical to the mental health and well-being of LGBTQ youth.
 
The video, created by agency RPA and directed by Station Film’s Lena Beug, uses a heart-wrenching cover of a renowned artist’s famous track, ‘What’s Love Got to Do With It?’ performed by Rose Cousins (the use of which was donated by the publishers). The video puts parents at the centre of the conversation around coming out and tells the story of teens who aren’t afforded the luxury of “stereotypical” teenage heartbreak – heartbreak at the hands of an unrequited teenage crush or being left out of the “cool kid” club at school.

 
LGBTQ+ teens can experience an altogether different kind of heartbreak – that of their parents’ disappointment and rejection at their coming out. The story then fast-forwards to the future, and we see the after-effect of parents who have learned ways to support, and simply love, their teen through the coming-out process.
 
The video will live on the Los Angeles LGBT Center’s social channels and through donated media will be promoted on Twitter and shared by Team Liquid, and will air in select theatres throughout Los Angeles as well as on various TV and digital placements (all donated by Hulu, National CineMedia, Spectrum, Twitch, Twitter and Tubi). Additionally, the Los Angeles LGBT Center will post behind-the-scenes videos featuring cast members’ coming-out stories.
 

Featured Companies: Station Film

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Client

Client: Los Angeles LGBT Center

Director of Marketing & Communications: Kelly Freter

Director of Strategic Initiatives: Alan Acosta

Agency

Agency: RPA

SVP/Chief, Creative Development: Jason Sperling

CD/Copywriter: Krystle Mullin

CD/Art Director: Ariel Shukert

SVP/Director of Video Production: Isadora Chesler

Associate Digital Producer: Wynt Curliano

VP, Director Business Affairs: Maria Del Homme

Business Affairs Manager: Bianca Villasenor

Account Supervisor: Tyler Brockington

Manager, Digital Strategy: Hanna Samad

Supervisor, Digital Strategy: Tyler Sweeney

Intern, Digital Strategy: Hannah Messner

Intern, Art Direction: Ashley Cardwell

VP/Director, Public Relations: Britt McColl

Public Relations Supervisor: Sara Morgan

Production Company

Production Company: Station Film

Director: Lena Beug

Executive Producer: Caroline Gibney

Line Producer: Julie Lee

DP: Wyatt Troll

Casting Director: Shane Liem

Editorial

Editorial: Union Editorial

Editor “What’s Love”, NY: Christopher Huth

Executive Producer, NY: Caryn Maclean

Senior Producer, NY: Susan Motamed

Assistant Editor, NY: Jean Taylor Cassidy

Senior Producer, NY: Logan Aries

Graphic Artist, LA: Mannix Rickenbacher

Online Artist, LA: Carolyn Woods

Sound Engineer Mixer, LA: Milos Zivkovic

“BTS/Auditions Social Contentl” Editor, LA:

Managing Partner: Michael Raimondi

Executive Producer, LA: Joe Ross

Telecine

Telecine: Electric Theatre Collective

Telecine Artist, UK: Ruth Wardel

Colour Producer, UK: Oliver Whitworth

Executive Producer, LA: Kate Hitchings

Music

Singer/Performance: Rose Cousins

Publishers/Songwriters: “What’s Love Got to do with it?” Terry Britten‎ & ‎Graham Lyle

Category: Corporate, Social and PSAs , LGBTQ+

Genre: People , Storytelling