Pound & Grain Laces Up Interactive Experience for Footwear Brand Arc’teryx

Vancouver and Toronto based digital creative agency Pound & Grain created an immersive digital experience supporting the global footwear launch for Arc’teryx.

The integrated marketing initiative promoting the global launch of the first-ever 2015 outdoor footwear collection for Arc’teryx can be experienced here. 

The web experience features rich media including video and 360° product views. It gets to the heart of the Arc’teryx design, passion, and evolutionary thinking with an experience inspired by discovery. A thorough understanding of the product and target audience helped shape the development plan into a high-end browser and device specific solution. 

“The new web experience is a great compliment to the launch of our first-ever footwear collection,” said Arc’teryx VP and Senior Director of Marketing - B2C, Adam David Ketcheson. “Arc’teryx has built its business on a relentless commitment to design, craftsmanship and performance, and the footwear web experience follows suit." 

“The Arc’teryx footwear launch is an incredible opportunity for Pound & Grain,” said Creative Director Graham MacInnes. “We matched the excitement of a new product with a design style and experience that aligns seamlessly with the Arc’teryx brand. It presents a tone and mood that showcases this specialized range of outdoor footwear without feeling overly technical.”