Pool Cleaner Turns Monster in Latest Spot from Budget Direct and 303 MullenLowe

‘Loch Mess Monster’ tells the story of a seemingly typical Aussie pool cleaner coming to life via lightning strike, and wreaking havoc on a family home, with longstanding insurance sleuths Sarge, Jacs and Chief once again coming to the rescue. The campaign will run on TV, cinema, online, radio and OOH nationally.   

It is the second in Budget Direct’s latest series; in September, it launched ‘Rise of the Machines’ which starred malicious e-bikes and e-scooters turning on an unsuspecting motorist. 

303 MullenLowe group business director Ben Glasson said, “2024 marks a decade of partnership between 303 MullenLowe and Budget Direct, and six years since we introduced Sarge and the ‘Insurance Solved’ platform to Australia. We’re proud of the ever-increasing brand recognition the campaign contributes to, not to mention the engagement each new instalment generates.” 

Budget Direct’s position as Australia’s most award-winning insurer is highlighted in the latest campaign; in December Money Magazine announced that once again Budget Direct had won Best Value Car Insurance and Best Value Home and Contents awards.  The insurer has started the new year off with yet another clean sweep, with Canstar naming Budget Direct Insurer of the Year for 2024, making it three years in a row for the prestigious award.