Policy Expert Appoints ROAST as Search Agency Partner

Policy Expert, one of the UK’s leading personal lines insurers spanning home, motor, and pet insurance to over 1.5million customers, has appointed performance media agency, ROAST to spearhead its search optimisation efforts following a competitive pitch. ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in key insurance categories.

By blending market-leading technical SEO expertise with a proven strategy for content creation and development, ROAST will drive impactful consumer engagement and enhanced visibility.

Since its launch in 2011, Policy Expert has rapidly established itself as one of the UK's leading personal lines insurance providers, earning the trust of over 1.5 million customers in the UK.

Phil Burgess, managing partner, client services at ROAST explained, “Policy Expert recognises the undeniable power of organic search and is ready to push the boundaries in pursuit of exceptional results. It’s always a thrill to partner with forward-thinking clients like Policy Expert, who are driven by ambitious goals and a desire for continuous growth."

Nicki Charles, chief marketing and retail officer, Policy Expert, commented, “We’re excited to partner with ROAST. As a technology enabled insurer, ROAST’s data-driven strategies and innovative approach appeals to us. As we continue growing, ROAST will lead efforts to enhance our online presence and drive organic traffic.”

ROAST brings a wealth of experience within the insurance sector, working with brands such as Go Compare, Hastings and InsureandGo.