ROAST Announces Strategic Department Restructure

ROAST, the award-winning performance media agency, has announced a key restructure of its organic department, introducing two specialised leadership roles: organic performance lead (technical) and organic performance lead (content). These strategic promotions reinforce ROAST’s commitment to delivering exceptional SEO results while continuing to scale and innovate its Organic offering.

In recognition of their expertise, leadership, and contributions to ROAST’s growth, Mark Stanford-Janes has been promoted to organic performance lead (technical) and Aimee Metcalf to organic performance lead (content). Both will report into the Head of Organic Performance and play a crucial role in shaping the future of the agency’s Organic service.

Mark, who has been at the agency for almost four years, will oversee all aspects of ROAST’s technical SEO offering. In this role, he is responsible for the profitability and development of the technical team, key supplier relationships, training, and new business opportunities. Stanford-Janes will also balance leading key client accounts with evolving ROAST’s technical strategy and service delivery.

Aimee, who has worked at ROAST since 2020, will spearhead the growth and quality of the agency’s content offering, managing everything from team development to content innovation and performance. She will focus on both client success and expanding ROAST’s market-leading content solutions.

“These promotions mark an exciting evolution for our Organic team,” said Haider Ali, head of organic performance at ROAST. “By formalising these roles, we’re investing in focused leadership that will elevate the technical and content elements of our SEO service. We’re proud to be able to promote internally for this restructure and is a testament to their hard work, commitment, and consistent delivery of outstanding results for our clients.”

Working in close partnership with the managing director and head of organic performance, both Leads will also contribute to broader agency strategy, ensuring that ROAST continues to meet the dynamic needs of its clients with best-in-class
performance.