A stunning nature documentary-inspired short has been released to celebrate the next wave of Pokémon appearing in Niantic's hit app Pokémon GO.
From the bright peaks of snowy mountains, to the shadows of the forests, to the bustling city and down into the dark of the oceans around the world, the video pays homage to world renowned nature documentaries as it gradually reveals a variety of Pokémon in their real-world natural habitats - bringing augmented reality one step closer to life.
The video is narrated by Stephen Fry, with his dulcet tones complementing an original symphonic score by legendary nature documentary composer George Fenton.
This is the third wave of Pokémon to be released for Pokémon GO following the game’s hugely successful launch in 2016. Each selection of Pokémon initially appeared in different versions of the main series Pokémon games; this latest release includes Pokémon from the games Pokémon Ruby and Pokémon Sapphire.
The video features some of the newest creatures debuting in Pokémon GO, that include cute cheerleader pair Plusle and Minun in a forest along with the Bug- and Flying-type Pokémon Masquerain.
The trailer launches today, 1st of February 2018. It will run on The Pokémon group’s social channels worldwide and on TV in Germany and the UK starting on Friday, 9th February, until Friday, 23rd February 2018.
Anthony Cornish, Marketing Director at The Pokémon Company International said, "This new promotional video is an exciting chapter for the brand. We set out to create not simply an ad campaign, but content that really speaks directly to the heart of our audience and demonstrates the true “feel” of our many characters. It will leave the audience wondering what they are watching: is it reality or not?"