PNC Bank Appoints Arnold Worldwide as Agency of Record

PNC Bank has announced Arnold Worldwide, a Havas Creative Group Company, as its integrated marketing and advertising agency of record. Media strategy and planning will be handled by Havas Media Group as part of the agency's village model. PNC Bank will leverage this new relationship to increase national brand awareness with strategic marketing, and advertising efforts.

"As we continue to build out our coast-to-coast franchise, PNC has a unique opportunity to further elevate its brand on a national scale," said Amanda Rosseter, chief communications & brand officer at PNC Bank.

PNC's national main street bank model, centred on the delivery of big bank capabilities through local connections to customers and communities, is a key differentiator for its brand. The bank's approach is further bolstered by a national network of branches, innovative technology and a solutions-based approach that aims to move clients forward financially. Arnold and Havas Media's work will centre around creating a unified PNC Bank brand and delivering integrated creative and media across all lines of business.

"Arnold stood out in the agency review process for the team's ability to deliver sophisticated, data-driven thinking and breakthrough creative," said Amanda. "We are confident Arnold's experience and approach will help us uncover differentiated and authentic narratives that tell our national main street bank story in a compelling way to both consumer and business audiences."

"We are incredibly proud to be selected as PNC Bank's agency of record, across creative and media and spanning all lines of business," shared George Sargent, CEO at Arnold Worldwide. "We're excited to help rearticulate PNC Bank's 'north star' as our integrated teams focus on crafting transformative strategies that champion PNC Bank as a national leader and create value for current and future customers."