Players Give Everything for the Stanley Cup in NHL Film

The National Hockey League has unveiled the first spot in its marketing campaign for the 2025 Stanley Cup Playoffs. The brand spot, 'It Takes Everything,' debuted on Saturday, April 19th during round one game broadcasts on TNT, TruTV and Max in the US and on Sportsnet and CBC in Canada.

'It Take Everything' spotlights the emotional and physical toll of playoff competition while honouring the extraordinary lengths players will go to hoist the Stanley Cup. The campaign, titled 'All It Takes Is Everything,' was created in collaboration with the NHL's agency of record, Highdive. The spot delves into the intense commitment NHL players make during their quest for the Stanley Cup. This campaign illuminates the unspoken sacrifices and relentless determination that define playoff hockey.

In addition to game broadcasts, the campaign will run across the NHL social channels through rounds one and two of the Stanley Cup Playoffs.