Plant Based Bacon La Vie Announces Partnership with Burger King UK

The UK’s favourite plant-based bacon, La Vie, has announced a nation-wide partnership with Burger King UK, set to roll out in restaurants across the country from January 4th, 2023.  Aptly launching in time for ‘Veganuary’, La Vie bacon will become a permanent fixture on the Burger King UKs menu line-up following the enormous success of the chain’s flagship meat free restaurants in London and Bristol earlier this year.

Teaming up to give bacon-loving Brits what they want, the partnership is part of an ongoing Burger King UK deal, showcasing Burger King’s superior taste credentials and supporting the brand’s ongoing efforts to become 50% plant based by 2030 in the UK. With one in two taste testers not being able to tell the difference between La Vie and real pork, La Vie bacon provides Burger King customers with plant-based alternatives but no compromise on taste. 

Chief marketing officer at La Vie™, Romain Jolivet says of the exciting partnership: "We are very proud to be partnering with Burger King, bringing our multi-award-winning, plant-based bacon, La Vie™ to their restaurants. This will allow us to accelerate the pace of switching from animal-based meat to plant-based, which is a climate emergency we are all facing. Thanks to the open-mindedness and leadership of Burger King, proactively moving towards more plant-based options, millions of consumers will be able to try our next generation of plant-based bacon. With only seven ingredients and a product packed with proteins AND fibers, this is a bakon for the kings, not for the clowns".

Commenting on the partnership, brand and communications director at Burger King UK Soco Núñez de Cela, says, “We are thrilled to be joining forces with La Vie. The synergy between our two brands and fierce campaign tactics meant this partnership was a match made in heaven. After the huge success of our Bristol and Leicester Square meat free restaurants, we look forward to building on our partnership with La Vie to ensure we meet our goal to become 50% plant based by 2030 in the UK”.

With a list of award wins now under the French-born brand’s belt including ‘Best Plant-Based Bacon in the UK’ at the Plant Based World Expo in 2021 and 2022, and ‘Best Vegan Bacon’ at the PETA UK Vegan Food Awards in October 2022, it’s not hard to see what the fuss is about. La Vie perfectly mirrors the beloved taste and consistency of smoky streaks of bacon, after being meticulously tried and tested over 5,000 times to flawlessly replicate the taste, texture and appearance of pork. 

OOH creatives to announce the new partnership have popped up across the UK, taking a cheeky swipe at Burger King’s well-known competitor for missing out on the exclusive partnership. As the French say - C’est La Vie! 

Stay tuned for a full menu drop and the new-and-improved plant-based burgers set to launch in January. 2023 is going to be TASTY!