Pizza Hut Introduces Ultimate Delivery Legend Peter Zahut for March Madness

Some people bring the party. Others bring the pizza. Peter Zahut does both. Set to launch nationwide on March 26 and with a grand debut during the NCAA Sweet 16® on March 27, Peter Zahut kicks off Pizza Hut’s latest brand campaign, embodying the energy and excitement that comes with every Pizza Hut order. Peter Zahut is the ultimate delivery legend who never shows up empty-handed. Whether he’s dropping off a hot pizza or setting up the perfect alley-oop, Peter has a knack for making every moment bigger, better, and a lot more fun. He’s not just delivering pizza—he’s delivering the kind of good times that Pizza Hut is all about.

“This campaign is about more than just shining a spotlight on our great pizza; it’s about spotlighting the good times and big and small moments of joy that come with adding pizza to any occasion,” said Melissa Friebe, chief marketing officer at Pizza Hut. “Just like our campaign, our latest culinary innovations are equally as fun. As we launch Cheesy Bites Pizza and the Ranch Lover’s Flight, it's more than great pizza and dip. It's about letting basketball and pizza fans dip, dunk and have fun with our iconic Original Stuffed Crust® and bold flavours.”

Ryan Lehr, co-chief creative officer, Deutsch said, “When Pizza Hut shows up you know you are in for a good time. So, we wanted to embody that energy in a person. The ultimate delivery guy who always rolls up with Pizza Hut in hand, and a trick or two up his satin jacket sleeve. He’s not meant to be the center of attention, but the straw stirs the drink. Dishing out the pizza (and alley oops in this case), instigating good times with a flair for the dramatic, and a knowing wink.”

In addition to the new campaign, Pizza Hut is bringing back a fan-favorite menu item: Cheesy Bites Pizza. This pizza features 28 pull-apart, cheese-filled bites in place of a traditional crust—perfect for dipping, dunking, and sharing.

And for the first time ever, Pizza Hut is introducing The Ranch Lover’s Flight*, a trio of bold, exclusive dipping sauces that take the dipping experience to the next level:

* Chipotle Ranch – Smoky and spicy with a bold kick
* Ultimate Ranch – Creamy and rich, the MVP of the bunch
* Pepperoni Ranch – A perfect blend of pepperoni flavours and ranch
* Pepperoni Ranch is flavoured with signature pepperoni spices, flavours, and herbs (does not contain pepperoni).

“As we bring back Cheesy Bites Pizza, we wanted to take the dipping experience even further,” said Rachel Antalek, head of food innovation at Pizza Hut. “The Ranch Lover’s Flight gives customers three unique ways to enjoy their pizza, making this the ultimate dip-and-dunk experience just in time for March Madness.”

Starting today, customers can order a large one-topping Cheesy Bites Pizza and Ranch Lover’s Flight for a limited time, available for delivery, carryout, or dine-in at participating Pizza Hut locations nationwide**.

Catch Peter Zahut’s debut during the NCAA Sweet 16 on March 29, and visit here to find your nearest location.