Lauren Midwinter’s latest work turns the tables on what retirement looks like. Yes retirement doesn’t have to be socks and slippers or sitcom reruns, retirement is changing and people should be able to enjoy every moment of it and that is the message in Phoenix Group’s latest campaign. 

The wonderful new campaign spans across the UK with various people from all walks of life discussing the cliches of retirement and how they don’t attend to abide by the stereotypes. It’s charmingly funny and feels authentic, thanks to Lauren’s subtle direction allowing each person to shine. The variety of locations and cast also provide the piece a fantastic sense of momentum weaving between each character.