senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Phoenix Group Film Changes Stereotypical Perceptions on Retirement

12/12/2022
Directors Reps
London, UK
132
Share
The Visionaries' Lauren Midwinter directs the campaign for We Are Social

Lauren Midwinter’s latest work turns the tables on what retirement looks like. Yes retirement doesn’t have to be socks and slippers or sitcom reruns, retirement is changing and people should be able to enjoy every moment of it and that is the message in Phoenix Group’s latest campaign. 

The wonderful new campaign spans across the UK with various people from all walks of life discussing the cliches of retirement and how they don’t attend to abide by the stereotypes. It’s charmingly funny and feels authentic, thanks to Lauren’s subtle direction allowing each person to shine. The variety of locations and cast also provide the piece a fantastic sense of momentum weaving between each character. 

Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
More News from Lemonade Reps
33
0
262
0
ALL THEIR NEWS
Work from Lemonade Reps
Celebrating Black Cinema
Sebastian Whyte
31/10/2024
2
0
Arigato
LU
08/10/2024
41
0
Behind Closed Doors
Alzheimer’s Society
03/10/2024
18
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0