PHD Australia Appoints Angela Rapley

 

 

PHD Australia has appointed Angela Rapley to the newly formed role of Director of Content. A branded content specialist who's worked in senior roles from both the production/creative and agency/brand perspectives, Angela will take responsibility for the development of PHD‟s content offering. 

 

Before joining PHD, Angela spent 2 years in Singapore as Mediacom‟s Head of Content APAC working across 14 markets, a portfolio of clients including Procter &Gamble, Shell, Dell, Audi and Coca Cola. 

 

Whilst in Asia she brokered and worked on Freedom Riders Asia, a major pan-regional advertiser-funded programme for Shell Global on Fox Sports; Miss Country Girl, a P&G brand-funded prime-time reality show in Thailand; and the hugely successful Vietnam's Got Talent for P&G– the highest rating TV show in Vietnamese TV history. 

 

Angela worked for 16 years in television in both the UK and her native Ireland, working initially in music programming as a presenter / reporter, then as a producer on topical / entertainment shows for UK channels including BBC, ITV, Sky One and Five, and on current affairs programmes for Sky News in Westminster. 

 

Angela Rapley commented: “Having recently arrived in Australia, I‟m really excited to be joining an agency like PHD, whose creativity and vibe are really contagious. They have a unique way of thinking and an approach that‟s really interesting and I look forward to working alongside the teams to develop great work that truly delivers for our clients, both from a creative standpoint and one which is reflected in their business results.” 

 

Chris Stephenson commented: “It‟s awesome to have Angela on board at PHD. Her extensive experience in content development and production brings a new and exciting development to our specialist offering as we continue to find better ways for our clients.” 

Angela will report into National Head of Strategy Chris Stephenson