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P&G's Olympic Campaign Continues



Wieden + Kennedy's spot for P&G proves the Kids are alright

P&G's Olympic Campaign Continues


Wieden + Kennedy's Olympic campaign for P&G keeps on running with another mum's-eye-view take on the games. 'Kids' is the follow-up to 'The Hardest Job In The World' and in it we see top-flight athletes as only their mothers do. To us they're Olympians, but to their mums they'll always be kids.
Whether it's a lifetime of chauffeuring their children about, providing meals on the run, or supporting them at practices and competitions, the spot, directed by Epoch’s Daniel Kleinman,  recognises all the hard work all mums do to raise their kids and help them succeed.  At the London 2012 Olympic Games, P&G will thank mums everywhere—not just the mothers of Olympians, but every mum who does whatever it takes to help make her kids’ life the best it can be.

View the spot here:



Creative Directors Danielle Flagg / Karl Lieberman
Copywriter Laddie Peterson
Art Director James Moslander
Producers Shelley Eisner / Matt Hunnicutt / Erika Madison
Assistant Producer Kirsten Acheson
Account Team Eric Gabrielson / Francine Li / Jesse Johnson
Business Affairs Cindy Lewellen
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Head of Broadcast Production Ben Grylewicz
Production Company Epoch Films
Director Daniel Kleinman
Executive Producer Lisa Marguilis
Producer Johnnie Frankel
Production Manager Adriana Cebada Mora
Editorial Company Joint Editorial
Editor Peter Wiedensmith
Assistant Editor Eric Hill
Post Producer Shelli Jury
Post Executive Producer Patty Brebner
Telecine Company The Mill LA
Colorist Adam Scott
Telecine Producer LaRue Anderson
VFX Company The Mill LA
Executive Producer Sue Troyan
Producer Enca Kaul
Shoot Supervision Chris Knight
2D Lead Artist Chris Knight
2D Artists Andy Bate / Sarah Elm / Trent Shumway / Tim Bird
3D Lead Artist Nick Lines
3D Artists Adam Carroll / Matt Longwell / Mike Panov / Greg Gangemi / James Brady
Matte Paintings Gawain Liddiard / Andy Wheater
Production Coordinator Kiana Bicoy
Composer John Connolly / Future Perfect
Sound Design Company Joint Editorial
Sound Designers Peter Wiedensmith / Eric Hill
Mix Company Eleven Sound
Mixer Loren Silber
Producer Jessica Locke
view more - Creative
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