Petbarn Launches New Puppy and Kitten Club with Ridiculously Adorable Campaign with Howatson+Company

This free to join club offers everything pet parents need during the first year of their pet’s life, providing them with the best start and instilling confidence as their pets’ transition to adulthood.

To launch, they’ve created a heart-warming film that celebrates the love pet parents have for their fur babies and the support and nurturing provided by Petbarn’s dedicated team. The spot, directed by Arundati Thandur from FINCH, is an adorable homage to new pet parent love, set to a unique cover of “Love is all Around” made famous by Wet Wet Wet.

Chief customer officer of Greencross Pet Wellness Company, Nicholas Adams, says, “There are three universal truths that make the fabric of Petbarn unique, firstly our employee engagement scores tell us that our team members love what they do, our NPS data shows us that pet parents love Petbarn and most of all we know that pets love coming to Petbarn. The Petbarn Puppy and Kitten Club gives pet parents everything they need from advice, rewards to savings – doubling down on our commitment.”

Howatson+Company creative directors, Jared Wicker & Elaine Li, say, “We needed to show that Petbarn is the place to go for all things puppies and kittens. It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that, from the lyrics of our song, to our set design, to showing as many breeds into the ad as possible.”

The film is part of a larger campaign that officially launched on 18 August and is supported by an integrated mix of broadcast, digital, and outdoor media – focusing on high attention channels.