Peruvian Prisoners Aid Charity Campaign

Mayo Draftfcb Peru, the agency that brought you the water-generating billboard for UTEC, is behind this great effort for the Peruvian Cancer Foundation.

Posed with the problem of failing to raise enough money for the foundation, the charity turned to prisoners in an attempt to raise awareness and increase donations. Gaining the backing of convicts - who donated en masse - lead to nationwide coverage of the campaign, showing the general public, who in turn supported the cause, that even the most hardy of criminals had a heart.

Credits:

Client: Peruvian Cancer Foundation
ECD: Humberto Polar
CD: Víctor Vélez /Julio Oshiro  
Copywriter: Víctor Vélez  
Art Director: Julio Oshiro
Account Director: Ricardo Ortiz
Production Company: Tunche Films
Director: José Zelada
Music: La Sonora/Daniel Sacroisky
Client Supervisor: Susana De Los Ríos