Pedigree's Adorable 'Pup-letes' Hit the Court in Latest Spots from BBDO NY

This March, college sports fans aren’t the only ones with basketball fever. The Pedigree 'pup-letes' are hitting the court in a new adorable video from the Pedigree brand.

This video is part of the brand’s 'What does it take to be a Pedigree Pup-Lete?' video series, created by advertising agency BBDO NY and launched in 2016 with the Puppy Bowl. Since 2016, the brand has added three new videos to the series, with three additional sports  to be spotlighted throughout the year. Each video features a different sport, as well as adorably athletic pups.

Check out how these too-cute-for-the-court pups handle their new basketball gear below.