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Creative

Pedigree Retells the True Tale of George Washington, General Howe and a Dog

BBDO New York and Biscuit's Noam Murro go back in time to tell an inspirational and touching story

Pedigree Retells the True Tale of George Washington, General Howe and a Dog

Pedigree has launched the latest instalment in its two-year-old, award-winning 'Feed the Good' campaign, which serves to illustrate how dogs bring out the good in people. 
 
The film, created by BBDO New York and directed by Biscuit's Noam Murro, re-creates the true story of American revolutionary soldiers finding their sworn enemy British General William Howe’s dog wandering in their camp after their crushing defeat at the battle of Germantown.  
 
Despite the moment and the circumstances, George Washington decides to return the dog to its owner, General Howe, rather than using it to exact revenge. It’s an inspirational and touching story pulled from the pages of history that brings to life the timeless truth that dogs bring out the good in all of us.
Creative Agency

Planning Director: Annemarie Norris, Sean Stogner, Emily Rydin

Account Executive: Michael Miles

Account Director: Elizabeth Kelberg

Senior Account Director: Sally Nathans

Executive Producer: Diane Hill

Head of Integrated Production: David Rolfe

Associate Creative Director: Bianca Guimaraes

Creative Director: Banks Noel, Kevin Mulroy

Senior Creative: (Director) Greg Gerstner

Executive Creative Director: Greg Ketchum, Tom Godici

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Music and Sound

Sound Design: Morgan Johnson @ Barking Owl Sound

Composer: Robert Miller @ Screen Sound Alliance

Sound Mix: Evan Mangiamele

Audio Post Production: Heard City

Music Production: Rani Vaz

Offline

Editor: Ben Jordan

Edit Company: Work Editorial

Post Production / VFX

Visual Effects: The Mill

Colourist: Tom Poole @ Company 3

Production Company

DOP: Peter Deming

Director: Noam Murro

Production Company: Biscuit

Category: Home , Pet food

Genre: Scenic , Storytelling