Peas of Heaven Lets You Grow Your Own Plant-Based Sausages at Home

In this new campaign, created by Forsman & Bodenfors, you can order pea seeds, plant them, send the peas to Peas of Heaven, and they'll send back your very own home-grown sausage. 

The grow-your-own-sausage-kit consists of pea seeds, instructions and a bag for your peas to be sent back in. You can choose between chorizo, barbecue sausage or cabanossi. 

"With this idea, we take a hands-on approach to plant-based comfort food. And since growing your own vegetables and herbs is as popular as ever, we want to let people try to (for the first time ever) grow their own sausages at home. It’s not the quickest way to get a sausage, it takes around 50 days for the peas to grow, but maybe you’ll get a better understanding and respect of the process behind plant based food," said Julia Holtback Yeter, art director at Forsman & Bodenfors.

The campaign will run mainly online and in social media, and the kit is available to order through Peas of Heavens webshop. 

"We want to change people's view on everyday food, what it consists of and how it is produced. Today most people think of sausages as meat. But great sausages can also be made from peas. I hope that in the near future we will think of everyday food as plant-based," said Julia Granung, head of product and R&D at Peas of Heaven. 

In 2020, the European Union decided that there’s no need to differentiate between plant-based sausage and burgers and their meat counterparts. 

"The priority is to challenge the norm in society and have an easy going approach to plant-based food. This initiative is one way to do that, and to invite people into the manufacturing process and increase their knowledge about how great everyday food is made," said Julia Granung, head of product & R&D at Peas of Heaven.