Pampers Hong Kong Sings a Ballad of Love for Mother's Day

As a baby care product industry leader, Pampers has been dedicated to making high-quality and reliable diapers for years. Pampers believes babies grow up better and are more receptive and expressive of love when raised in a safe environment. Thus, the brand is committed to inspiring expressions of love from babies with meticulous protection throughout their journey of growth.

This Mother's Day, Pampers is partnering with Grey Hong Kong to launch a special campaign under 'The Diaper Rhyme. 'The famous nursery rhyme 'Twinkle Twinkle Little Star' was rearranged and sung through a child's voice to express a baby's wholehearted love for its mother. 

Through the stories of three mothers and their babies, the films were created to portray genuine and warm moments in a baby's life – from their precious smiles upon seeing their mothers, to their instinctive attachment to a mother's touch, to how their lives centre around their mothers. 'The Diaper Rhyme' weaves the endless love babies have for their mothers into the song's very core – because, to a baby, mommy is the best! 

This Mother's Day campaign witnesses the continuous growth of creativity – every step of growth is a note in a melody that touches the heart. 

Creative partner at Grey Hong Kong Joe Yue said, "Individual growth is a thing of joy. Collective growth is the culmination of joyful advancement. May all mothers, babies, Pampers and Grey support each other in growing and thriving healthily in every way possible." 

The online film was launched on digital platforms, Weibo and WeChat, in China.