Asia Work of the Month: June

“This work of the month series shines a light on Asian work, which often goes under the radar on a global stage. Differences in humour and other cultural nuances can lead to the work not being understood in other locations, so I am glad to be able to help by collating a selection of some of the top picks of the month alongside industry leaders this year. The more we share this work and talk about it, the better understood it will come to be. I look forward to watching Asia begin to receive the recognition it truly deserves!” – Sunna Coleman, Asia reporter, LBB

Apple – Tiger’s Oil/Garbage Day/Lock Master

A humorous three-part film series for Apple China features Crosstalk comedian Yue Yun Peng to reinforce the brand's commitment to user privacy. Taking on a humorous tone, the films include relatable and embarrassing mishaps that could take place if your phone is not secure. From a child accessing and reading out personal messages between adults, to worryingly losing a notebook full of your secure passwords, each spot is crafted to highlight the importance of privacy and how the iPhone's features – such as app locking, face ID and iCloud Keychain passwords – can help.

McDonald's India - @patnijipatikijodi

A cute moment between the husband and wife duo behind @patnijipatikijodi saw the couple creating and enjoying a homemade McDonald’s fakeaway, complete with hand drawn packaging.



Seeing this viral reel, the brand decided to surprise the couple with complimentary meals inside custom-made replica packaging that celebrated the husband's original design. A simple idea but a lovely thought and effort from McDonald’s, exemplifying its commitment to small joys.

HSBC - 18 Districts Mural Stories

In a vibrant celebration of community and culture, HSBC transformed 18 blank walls across Hong Kong into beautiful murals showcasing the stories and character of each district for the brand’s 160th anniversary. Painted by local artists, the murals also included audio descriptions, created in partnership with Arts with the Disabled Association Hong Kong, to help those who cannot see to visualise the artwork. From an ash-brushed fire dragon in Tai Hang to a glow-in-the-dark mural in Central, each wall reflects a living, breathing city in motion.