Outdoor Apparel Brand Madison Creek Outfitters Selects Brandon as Agency of Record

Madison Creek Outfitters, a family-owned American outdoor apparel brand, has selected Brandon as its agency of record. Brandon, a data-driven, award-winning integrated marketing agency, will provide strategic marketing and creative services for the outfitter.

Beginning as a private-label company in the 1990s, Madison Creek Outfitters designs and markets men’s and women’s premium lifestyle apparel that captures the spirit of the great outdoors. Today, its products are sold in over 175 retail stores across the country and direct-to-consumer at its website.

“We have a great track record in helping apparel brands stand out and grow in a crowded and competitive industry,” said Scott Brandon, chief executive officer at Brandon. “We have already hit the ground running and developed a very compelling brand strategy for Madison Creek Outfitters that we believe will catapult their growth.”

As Madison Creek Outfitters’ agency of record, Brandon will be responsible for overseeing all integrated marketing efforts including developing the overall brand strategy, creative concepts, social media, public relations, content, research, analytics, paid media, search marketing and ecommerce optimisation.

“Having worked with Brandon on a variety of projects over the past 15 years, we knew that Brandon would be a perfect partner. Their talented team, along with Scott’s passion for the outdoors, provides incredible synergy. We can already see the impact,” said Jim Twining, CEO of Madison Creek.