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Oscar Mayer Launches 'Wienie Bowl' After AI Hoax

01/04/2025
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Campaign from The Kitchen reveals a baseball helmet bowl filled to the brim with Oscar Mayer’s beloved wieners

Baseball is back and so are the extravagant ballpark food creations that fans are ogling over right now. The most viral of this year is the 'Dog Bowl:' 12 hot dogs piled inside a Mets helmet, selling for only $12.99. The catch? Turns out the image was a fake generated by AI.

Enter Oscar Mayer. This Friday, in celebration of baseball’s return and the Mets’ home opener, the brand is turning the viral hoax into a reality. Introducing the Oscar Mayer Wienie Bowl – a baseball helmet bowl filled to the brim with Oscar Mayer’s beloved wieners.

Stepping up to the plate

When Oscar Mayer heard that the 'Dog Bowl' was merely an illusion, it frankly had to turn the online sensation into the real thing for fans to relish IRL. After all, nothing goes better with America’s favourite pastime than its delicious hot dogs

AI to reality

The iconic Wienermobile is hauling buns to Queens on Friday where Hotdoggers will pass out free Wienie Bowls to fans on their way to Citi Field for the home opener game.

Not located in NYC? Fans nationwide can tag @oscarmayer in their stadium dog pics and the brand just might bring a surprise their way this summer via the 27-foot hot dog on wheels.

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