Organic Launches Events and Experiential Division

Multi-award-winning entertainment communications agency Organic has announced the launch of a new division based out of their London headquarters, providing clients with an events and experiential offering.

Since joining the agency as executive director, events and experiential earlier this year, Steven Moffett has delivered several stand-out live events for clients including Amazon, Disney+, STUDIOCANAL and Warner Bros. Discovery. As the business has evolved, Organic has decided to formalise the offering into a brand-new division that will add new capabilities that will enhance all areas of the business in the UK and Globally.

Steven brings to Organic over 25 years of experience and is well-known to the industry for his creative vision and ambitious, high impact stunts, events and immersive experiences. Prior to joining Organic, Steven worked with major brands including Google, Pepsi, BT, Bauer Media, EBAY and L’Oréal as well as many of Organic’s existing film and TV clients such as Warner Bros.; Disney+ and Netflix. These shared connections and numerous collaborations over the past 10 years led to Steve transitioning over to Organic this year, enhancing the global publicity and social media services already provided by the agency, to solidify Organic’s position as a leader in full-service communications delivery.

The new events and experiential division will create immersive events, photo/video stunts; red carpet production; pre-screening in-foyer activity; branded pop-ups; corporate events; product launches; drinks receptions; private dinners; afterparties; creative branded media and influencer drops and press and influencer live activations. Services provided by the new division include event conceptualisation, planning, production, budget management, logistics, videography and photography, all supplemented by the wider agency’s existing services across global and national PR, influencer activations, media monitoring, social media reporting, coverage collation and post-event analysis.

Managing director, Caragh Cook commented, “The launch of our events and experiential division marks an exciting new chapter in Organic’s evolution. The last few years have proved how important it is to be innovative in the ways in which we service our clients and to adapt to shifts in the distribution landscapes, as well as external factors and ever-changing media and social media trends. It has never been more vital to offer our clients solutions that extend beyond a reliance on traditional PR methods, talent participation and big budgets. We therefore intend to break new ground in delivering impactful press coverage and social media buzz through inventive campaign activations that are deeply engaging and capture the imaginations of the audiences we are trying to reach.”

Steven commented, “I am beyond excited to be part of the incredible team at Organic. My feet haven’t hit the ground since I joined, already proving that we have a winning formula for our clients. We couldn’t have asked for a better start. Bringing Barbieland to the UK has been a dream project! I can’t wait to create many more fabulous experiences for our clients.”

Steven reports to managing partner Tristan Woods-Scawen, who will work with him on new business development and growing the team. Tristan remarked: “We have joined forces with Steven on many projects over the years, and our work with him has always resulted in outstanding campaign moments that leave a lasting impression and delight our clients. He is a creative genius and a brilliant strategist, and his cool, calm, can-do approach makes him a dream for clients. Bringing Steven into Organic and working with him to build his team, is very exciting.”

Organic’s recent, current and upcoming film and TV projects include Ahsoka; Black Mirror; Elemental; Evil Dead Rises; Fifteen-Love; Foundations; Killers of The Flower Moon; Next Goal Wins; Oppenheimer; Past Lives; Pretty Red Dress; Queen Charlotte; Renfield; Sex Education; Tetris; That Peter Crouch Film; The Apprentice; The Full Monty; The Power; The Witcher; The Woman in the Wall; Top Boy; Three Little Birds.

Organic’s clients include, Altitude, Amazon Prime Video, Apple TV+, ARRAY, BFI Distribution, Britbox, BRON Studios, Caryn Mandabach Productions, Clerkenwell Films, Complete Fiction, Dogwoof, Disney+, Edinburgh TV Festival, Embankment Films, Film4, House Productions, Lionsgate, MUBI, Netflix, Pathe, Picturehouse, Red Planet Pictures, Shudder, Sky Cinema, Sky Atlantic, Sister Pictures, STUDIOCANAL, Tiger Aspect, UKTV, Universal Content Group, Universal Pictures, Warner Bros. YouTube & YouTube Kids. The agency also provides pro-bono support to MediCinema, 16 Days 16 Films, Underlying Health Condition, The Female Film Club, OK Mentor and The Stephen Lawrence Day Foundation