OOH Experts Set to Meet at FEPE International Sorrento Congress

Many of the top names in Out of Home worldwide are speaking at the forthcoming FEPE International Congress in Sorrento to be held on June 6-8.

Posterscope’s outgoing global CEO Annie Rickard will deliver a keynote on the evolution of the Out of Home specialist agency while Ocean Outdoor CEO Tim Bleakley will host a three handed presentation to describe how an important London landmark, the iconic Piccadilly Lights, has been reborn through the application of digital technology.

Brendon Cook, CEO of Australia’s oOh! Media will outline some of the challenges posed by the online world and will call to the OOH industry not to devalue the medium by following an “impression only” approach.

Primesight CEO Naren Patel and Justin Cochrane from Clear Channel UK will join a panel to discuss how OOH can support its value proposition and Ströer Group Co-CEO Christian Schmalzl will discuss the live issue of automation in the OOH industry with Talon Outdoor founder and CEO Eric Newnham, moderated by journalist and industry commentator Dominic Mills.

Delegates to the Congress will also be given an overview of the Italian marketplace by Fabrizio Du Chene de Vere, Direttore Operativo presso IGPDecaux, a 37-year veteran of the Italian Out of Home industry.

Further speakers and a full Congress programme will be announced shortly.

FEPE Executive director Bob Wootton says:“FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world. With some of the industry’s most capable operators sharing their knowledge and the secrets of their success, Sorrento should educate and inform as well as inspire.”