One Green Bean Appoints Lucy McKean in 'Corpsumer' Leadership Role

One Green Bean today announced the appointment of Lucy McKean, who joins the leadership team as a business director in the London office. Lucy, who has more than 20 years of consumer and corporate communications experience, will oversee the Travel and Tourism function, in addition to the agency’s growing ‘corpsumer’ capability.

Lucy has previously held client leadership roles at BCW and Porter Novelli. At BCW she was responsible for spearheading many award-winning integrated campaigns, including the ‘Pay@Pump’ initiative for Barclaycard, The Inflatable Sanctuary for Hotels.com and Hunger Monster for Aldi.

In her role at One Green Bean, Lucy will work across the agency’s client portfolio, to drive the delivery of meaningful, memorable work. In addition, she will offer strategic counsel to the existing client roster – her expertise spans social purpose, behaviour change strategy and corporate reputation guardianship.

Having previously led multi-market activation for clients such as Hotels.com, Braun and Venus, Lucy brings extensive global and EMEA experience, with a deep understanding of the craft and nuance required to ensure international campaigns can flex around differing cultural and geographical needs.

Lucy is passionate about delivering campaigns that can be a force for good – from driving awareness around child food poverty to campaigning to cut the beer tax to save British pubs. Most recently, she has consulted on sustainability strategy and messaging for global FMCG brands including Mars Pet Nutrition, Nespresso and Palmolive.

Commenting on the appointment, Kat Thomas, One Green Bean’s founder and global ECD said, “Lucy is another one of our boomerang Beans – back with us permanently, having previously proved her brilliance in a maternity cover role with us. Lucy is astute, considered, with a rare depth of expertise across both consumer and corporate communications. We’re thrilled she’s chosen to come home to One Green Bean and I know her impact will be significant, for clients and culture, alike”.